Our Mission
Our Mission
Build the Decision Layer for SaaS
Build the Decision Layer for SaaS
Build the Decision Layer for SaaS
The future of SaaS isn’t more data or features—it’s smarter decisions. Our mission is to embed decision intelligence into every product, transforming how users engage with software
The future of SaaS isn’t more data or features—it’s smarter decisions. Our mission is to embed decision intelligence into every product, transforming how users engage with software
2000-2024
Dashboard Era
SaaS products became data rich but decision poor. Users got overwhelmed by metrics without clear next steps.
2000-2024
Dashboard Era
SaaS products became data rich but decision poor. Users got overwhelmed by metrics without clear next steps.
2000-2024
Dashboard Era
SaaS products became data rich but decision poor. Users got overwhelmed by metrics without clear next steps.
2024-2026
Decision Era
Smart SaaS companies embed decision intelligence, guiding users through workflows with contextual recommendations.
2024-2026
Decision Era
Smart SaaS companies embed decision intelligence, guiding users through workflows with contextual recommendations.
2024-2026
Decision Era
Smart SaaS companies embed decision intelligence, guiding users through workflows with contextual recommendations.
2026+
Agent Era
AI agents execute decisions automatically. Only SaaS with decision intelligence will support autonomous workflows.
2026 +
Agent Era
AI agents execute decisions automatically. Only SaaS with decision intelligence will support autonomous workflows.
2026+
Agent Era
AI agents execute decisions automatically. Only SaaS with decision intelligence will support autonomous workflows.
team
team
The Team Behind DA
The Team Behind DA
Adi Vemuru
Founder. Business & Product
Adi Vemuru
Founder. Business & Product
Adi Vemuru
Founder. Business & Product
Sathvik
Founding Team, Data, Product
Sathvik
Founding Team, Data, Product
Sathvik
Founding Team, Data, Product
Harsha
Founding Team, Data, AI/ML
Harsha
Founding Team, Data, AI/ML
Harsha
Founding Team, Data, AI/ML
Thushar
Founding Team, Data, Product
Thushar
Founding Team, Data, Product
Thushar
Founding Team, Data, Product
Abhishek
Founding Team, Data, AI/ML
Abhishek
Founding Team, Data, AI/ML
Abhishek
Founding Team, Data, AI/ML
Our Values
Our Values
The principles that guide how we build, work, and serve our customers
The principles that guide how we build, work, and serve our customers
Ambition
We're building the missing layer of SaaS. Our vision is to make every software decision intelligent and user-centric.
Ambition
We're building the missing layer of SaaS. Our vision is to make every software decision intelligent and user-centric.
Ambition
We're building the missing layer of SaaS. Our vision is to make every software decision intelligent and user-centric.
Agency
We empower our customers and team to make autonomous decisions with confidence, backed by intelligent systems.
Agency
We empower our customers and team to make autonomous decisions with confidence, backed by intelligent systems.
Agency
We empower our customers and team to make autonomous decisions with confidence, backed by intelligent systems.
Clarity
Complex problems require simple solutions. We cut through noise to deliver clear, actionable intelligence.
Clarity
Complex problems require simple solutions. We cut through noise to deliver clear, actionable intelligence.
Clarity
Complex problems require simple solutions. We cut through noise to deliver clear, actionable intelligence.
Craft
Every interaction, every interface, every integration reflects our commitment to exceptional quality and design.
Craft
Every interaction, every interface, every integration reflects our commitment to exceptional quality and design.
Craft
Every interaction, every interface, every integration reflects our commitment to exceptional quality and design.
GET A FREE CUSTOM DEMO
GET A FREE CUSTOM DEMO
GET A FREE CUSTOM DEMO
Unlock Decision Insights that Power Action
Unlock Decision Insights that Power Action
Unlock Decision Insights that Power Action
{ Data Actions }
Transform your product into a decision-making partner for your customers with DA
{ Data Actions }
Transform your product into a decision-making partner for your customers with DA
{ Data Actions }
Transform your product into a decision-making partner for your customers with DA